Relying on email opens is really not a good measure of engagement. It's not, but it's what we have. It's a bit like how counting podcast listeners based off of

Relying on email opens is really not a good measure of engagement. It's not, but it's what we have. It's a bit like how counting podcast listeners based off of downloads is a terrible system too but it's all they have to go on (I'm subbed to hundreds and don't listen to 99% of episodes).