The BBC has form on this. They periodically publish news articles reporting that a person's life was saved by the app What3Words, without mentioning the existen

The BBC has form on this. They periodically publish news articles reporting that a person's life was saved by the app What3Words, without mentioning the existence of similar proprietary and open systems. See for example: => https://www.bbc.co.uk/news/uk-england-stoke-staffordshire-55921168 https://www.bbc.co.uk/news/uk-england-stoke-staffordshire-55... 2021-02-03 What3words: Stafford women rescued from flooded river after using app => https://www.bbc.co.uk/news/technology-49754820 https://www.bbc.co.uk/news/technology-49754820 2019-09-20 What3words: 'Life-saving app' divides opinion => https://www.bbc.co.uk/news/uk-england-49319760 https://www.bbc.co.uk/news/uk-england-49319760 2019-08-15 What3words: The app that can save your life (Yes, that's the headline they used.) => https://www.bbc.co.uk/news/technology-47705912 https://www.bbc.co.uk/news/technology-47705912 2019-03-26 Three-unique-words 'map' used to rescue mother and child => https://www.bbc.co.uk/news/technology-40935774 https://www.bbc.co.uk/news/technology-40935774 2017-08-30 TEDGlobal: Three words that give people an address => https://www.bbc.co.uk/news/business-32444811 https://www.bbc.co.uk/news/business-32444811 2015-04-29 Giving everyone in the world an address