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Went through this at RadioShack back in 2000. Dropping the catalog was a huge negative. * online store made browsing a lot harder * employees used the catalog
by treeman79 6y ago
Went through this at RadioShack back in 2000.
Dropping the catalog was a huge negative.
* online store made browsing a lot harder
* employees used the catalog constantly to look up requested items.
* we would turn away several people a day who came in asking for catalog.
* customers loved browsing the catalog
* lots of older customers that weren’t ready to transition.
Part of it was that “kiosk” were crap.
So employees had a harder time looking items up.
- jacquesm 6y agoAnd, that catalog also served as inspiration.
- tzs 6y agoSpeaking of RadioShack, here's a site [1] that has scans of the catalogs from 1939-2011, include the retail catalogs, the industrial catalogs, and the specialized catalogs. [1] https://www.radioshackcatalogs.com/index.htm https://www.radioshackcatalogs.com/index.htm