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A lot of comments here, that tracking pixels are needed to check if recipient is actually getting messages. But couldn't you do the same via click-tracking? Aft
by indeyets 6y ago
A lot of comments here, that tracking pixels are needed to check if recipient is actually getting messages. But couldn't you do the same via click-tracking? After all, email marketing is almost always about getting clicks
- petercooper 6y agoYes. Click tracking is generally considered acceptable even by people who are dead against open rate tracking (DHH comes to mind). If your email is of a nature where the occasional outward click is expected and you wanted to clean the list of anyone who fails to click whatsoever, click tracking is an option.