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Can't you run this in top of customers data warehouse? Over 30pc of Segment customers have a data warehouse (the number is over 60-70pc for RudderStack). If you
by soumyadeb 6y ago
Can't you run this in top of customers data warehouse? Over 30pc of Segment customers have a data warehouse (the number is over 60-70pc for RudderStack). If you could build these of a customers data warehouse, it can be quite powerful and not face "another SaaS tool" hurdle in companies.
Plus this can be much cheaper than you storing the data (and making 80pc margin on top).
I think decoupling product analytics from storage can be powerful. The BI tools (like looker) do it but they are not great for product / customer analytics
- 0xferruccio 6y agoThe onboarding and go to market wouldn’t be this easy if we did this. Over the long run I agree though and we might starting doing this for bigger companies, but for small companies you just want something that is easy to get started with
- buremba 6y agoI agree with you, most of the CDPs already ingest the data into data warehouses which can answer almost all these questions. We have a similar product and we already have Segment Warehouse integration and Rudderstack seems to be a good fit (maybe even better!) for us as well. Having said that, early stage startups usually don't have a data warehouse so I believe that June would probably work better for them.