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Their catalogues didn't contain a single photography. You watch CGI-porn with oversaturated colors and go to their place and purchase furnitures from cartboard

Their catalogues didn't contain a single photography. You watch CGI-porn with oversaturated colors and go to their place and purchase furnitures from cartboard and paper. It's as if McDonals was releasing paper catalogue with their menus.

eru 6y ago
You know that McDonald's has some interesting trick up their sleeves for their advertising pictures, too?
- Hamuko 6y ago
  Most restaurants do. I remember that whipped cream is usually replaced with shaving cream and everything is usually full of toothpicks to keep it together.
  - choward 6y ago
    Most of the stuff isn't edible and would kill you. Lots of glue.
  - athenot 6y ago
    I have a relative who was making these "food" items out of acrylic and resin in art school 20 years ago. She had made a lobster on a bed of ice cubes that looked so real (and was intended for high resolution photography). Another project involved some beverage being poured into a wine glass… it was actually constructed horizontally on a pane of transparent glass, with a half wine glass constructed over it. Truly amazing.
rchaud 6y ago
That's part of the fun, and the 'inspiration'. Of course you know that the items alone won't get you that IKEA look. And most people don't want that anyway. It's the whole package the catalog offered; room lighting, wall paint, window positions, curtain types and furniture placement. Being able to to look at this on a magazine-sized canvas (as opposed to a tiny mobile screen where everything is in neat grids) that causes our minds to run free with the possibilities.
Spivak 6y ago
I mean sure but when I post to IG I can add lights and oversaturate my colors too. Like it feels weird to complain that professional photography (including all the staging, lighting, and editing work) actually makes things look better.
dawnerd 6y ago
That’s not true. There’s a documentary on ikea that shows them taking photos. They use CGI but it’s not 100%.

eru 6y ago

You know that McDonald's has some interesting trick up their sleeves for their advertising pictures, too?

Hamuko 6y ago
Most restaurants do. I remember that whipped cream is usually replaced with shaving cream and everything is usually full of toothpicks to keep it together.
- choward 6y ago
  Most of the stuff isn't edible and would kill you. Lots of glue.
- athenot 6y ago
  I have a relative who was making these "food" items out of acrylic and resin in art school 20 years ago. She had made a lobster on a bed of ice cubes that looked so real (and was intended for high resolution photography). Another project involved some beverage being poured into a wine glass… it was actually constructed horizontally on a pane of transparent glass, with a half wine glass constructed over it. Truly amazing.

rchaud 6y ago

That's part of the fun, and the 'inspiration'. Of course you know that the items alone won't get you that IKEA look. And most people don't want that anyway. It's the whole package the catalog offered; room lighting, wall paint, window positions, curtain types and furniture placement. Being able to to look at this on a magazine-sized canvas (as opposed to a tiny mobile screen where everything is in neat grids) that causes our minds to run free with the possibilities.

Spivak 6y ago

I mean sure but when I post to IG I can add lights and oversaturate my colors too. Like it feels weird to complain that professional photography (including all the staging, lighting, and editing work) actually makes things look better.

dawnerd 6y ago

That’s not true. There’s a documentary on ikea that shows them taking photos. They use CGI but it’s not 100%.