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For legitimate email marketers these pixels are important to have because: 1. Helps to prune users who never open emails thus giving you a smaller more engaged
by eric4smith 6y ago
For legitimate email marketers these pixels are important to have because:
1. Helps to prune users who never open emails thus giving you a smaller more engaged list.
2. Helps to see if the content they are sending to users is leading to engagement so they can send better emails next time.
Yes, yes I know. Why even send emails in the first place.
All email marketing is not evil.
But legitimate marketers have businesses to run in the real world and without these little pixels they would be sending un-targeted and mostly useless marketing messages to legitimate subscribers.
- mattmanser 6y agoThe attitude you have that it's your right to know whether someone opened an email is the problem. How you casually mention spying in to someone else's home and watching their actions as if it's perfectly normal is really creepy. There's nothing 'legitimate' about those marketers, they're exactly the problem.
- Nextgrid 6y ago"engagement" is a proxy for "wasting their time". That's not something your recipients benefit from.
- gspr 6y agoAll of that is irrelevant. Someone wants to send me a message. That message may or may not be legitimate. There is nothing in the contract of messaging someone by email that says that I have to reply in any way, be it with an answer or with tracking information. There is in particular nothing that says that my email-reading software should go behind my back and send information back to the sender of the message. If it did that, I'd be furious. What you are suggesting does not fit in the medium of email, independent of the legitimacy or intentions of the sender.
- aenario 6y agoAdd buttons in your email - "I want to know more" - "It's too expensive" - "Leave me alone" All open rate tells you is that your subject line was click-baity but the user have no interest in your content