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> Clubhouse doesn’t do anything all that innovative (what can it do that Discord can’t?) and the pitch isn’t even that unique. The key to success was that they
by wutbrodo 6y ago
> Clubhouse doesn’t do anything all that innovative (what can it do that Discord can’t?) and the pitch isn’t even that unique. The key to success was that they got the right VCs. Those VCs use it, get their friends to use it, pull some strings to get celebrities to pop in. It becomes successful but in this really weird way where once you scratch beneath the surface there’s not actually anything there. I think that’s why there’s so much weird grifty content on there.
I used to feel this way about Twitter, Instagram, etc: basically every post-Facebook social network that fundamentally implemented a subset of Facebook functionality.
I eventually came around to the notion that the initial conditions of a social network are incredibly important for establishing the community and its norms, which is where most of the value resides. The norms[1] governing what one posts about, the type of people you expect to find, even the Overton Window of what's expressible on a network without getting downvoted/harassed/suspended all depend on these conditions. "This functionality already exists in product Y" becomes more or less irrelevant to the future success of a social media service, and more importantly, only narrowly relevant to its utility.
[1] these may differ from subculture to subculture but exist at least locally
- josephg 6y agoI totally agree. People don't really care about the technology; we care about the community that technology connects us to. Its not about the features. Its about who you find when you open the app. Us technologists tend to think the best product is the one which everyone uses. Thats wrong. The best product is the one which connects you to a tribe. (Which is never 'everyone' by definition.) And then makes you feel seen for who you are. (Which will almost never happen in crowded room of strangers.) Young people think facebook is for old people, because their parents are on the site. You could probably take facebook, change nothing about the site except for the theme and name (so its not associated with old people anymore). Start with a new, empty database of users and with the right marketing a new generation would fall in love with it again. Once the features are good enough, culture and image is everything.