I think you'd be surprised in much of the non-coastal, non-big-city US, especially in the >40 age crowd. A few of my older friends just got their first smartph

I think you'd be surprised in much of the non-coastal, non-big-city US, especially in the >40 age crowd. A few of my older friends just got their first smartphones this year. Most of my old coworkers left their phones either at home or in lockers. I was helping on a farm once (~30 people) and had to ask 10-15 people to borrow a phone before someone actually had a CAT in his truck. Even in bigger cities, it's become "cool" over the past few years to get dumb phones and/or limited-use phones. Hell, even Google itself designed something [1] to turn your smartphone into a dumbphone (which was basically a joke, but reflects a larger goal toward "breaking smartphone addiction"). [1] https://experiments.withgoogle.com/envelope https://experiments.withgoogle.com/envelope That said, I doubt any of these people would overlap with Jacquard's target audience, so I guess we're ultimately irrelevant here.