I worked for a consulting company who revealed their new brand, competitive advantage and mission was “Results. Action. People.” I raised my hand and asked how

I worked for a consulting company who revealed their new brand, competitive advantage and mission was “Results. Action. People.” I raised my hand and asked how this could be a competitive advantage since every single consulting company has the same brand. Their response was that our people were better. It’s weird how people think these meaningless statements are useful. I expect that there’s some psychology that shows that while bullshit to me, they are perfectly fine to enough people to work.