Especially given the household dynamic I see most, where only the person who actually pays the energy bill is actually considering the cost of heating. Compoun

Especially given the household dynamic I see most, where only the person who actually pays the energy bill is actually considering the cost of heating. Compound that with the fact that, unless utility billing has changed a lot in the last decade (I haven't been a master tenant in a while), people won't see how much more expensive that power is until after they've used it.