> Maybe it can't differentiate between soccer and ultimate frisbee That doesn't seem so hard to do. I think they'll be able separate your sports activities int

> Maybe it can't differentiate between soccer and ultimate frisbee That doesn't seem so hard to do. I think they'll be able separate your sports activities into at last 50-80 separate categories, with a pretty good level of precision. There's also the timing of your activities. So much to learn about you as a consumer.