> Okay, but you've still not answered, why spend time building new hardware when they could just update their operating system and get 99% of the data you're ta

> Okay, but you've still not answered, why spend time building new hardware when they could just update their operating system and get 99% of the data you're talking about, for much much less money? Take away the clothing part, and this is literally just a fancy button to control music. Because the goal is to extend the reach into every nook and cranny of our lives. Collect more data to serve more ads, better. Edit: Think of this as step 10 or so, after all of their previous device categories. I'm sure we'll be up to at least 100 device categories within the next decade.