I'm currently reading Meatball Sundae by Seth Godin. It talks about how, just like the industrial revolution did away with the local blacksmith, the new marketi

I'm currently reading Meatball Sundae by Seth Godin. It talks about how, just like the industrial revolution did away with the local blacksmith, the new marketing revolution is going to do away with the need to interrupt people through Tv/Radio/Advertising etc. He also says that as the way to market a business has and is changing, this also means the way companies organise themselves and run has to fundamentally change too. Its a very interesting read. The second book i am reading is called "Too nice for your own good" by Duke Robinson. It's for people who are either passive/aggressive or not very assertive. I have yet to make a judgment on this one, but it seems ok so far. Apologies if you were looking for some interesting reading in terms of fiction. I havent read fiction in years.