In my experience, the answer is absolutely "NO", for mid-market, and smaller, companies. K8S and Terraform are absolute overkill when you can just spin up a VM

In my experience, the answer is absolutely "NO", for mid-market, and smaller, companies. K8S and Terraform are absolute overkill when you can just spin up a VM from an ARM template in Azure and call it a day. 'Cloud Native", if translated as 'cloud-agnostic' (I don't know how else to translate it in a practical sense), has some value for major corporations. Let's say a company starts competing with Amazon (as Kroger has), suddenly they need to be able to take their data off of Amazon's servers. The problem, again, is that this is all easier said than done in reality - they probably don't have their data in SQL, they are using something like GCP's Big Query, etc, and the data doesn't copy over one-to-one, and so on. 'Cloud-native' === 'cloud-agnostic' === K8S/Terraform === developmentCosts.MUCH_HIGHER_THAN_NORMAL.