On the flipside, many physicians complain that patients come to them convinced that they absolutely suffer from the disorder advertised on TV, and they need it

On the flipside, many physicians complain that patients come to them convinced that they absolutely suffer from the disorder advertised on TV, and they need it prescribed. Besides, while direct to consumer advertising is a more recent phenomena, pharma companies have for the longest time targeted physicians. So if there's a new treatment for your condition, your physician knows about it. Are you a suitable candidate for the treatment? That's for the physician to determine.