They don't necessarily need to look evil. "Evil" doesn't sell and probably won't make you work for them. They have to look like a sane environment in which you

They don't necessarily need to look evil. "Evil" doesn't sell and probably won't make you work for them. They have to look like a sane environment in which you can't pinpoint anything (philosophically, morally or ethically) wrong. It's just a matter of language (how they communicate what the company is trying to do), with slogans like "making the world a better place by doing X". But if you think that at the end of the day, all they care about and all the trouble is just for the mighty Dollar, with a little change in perspective you can elucidate: "time spent in our app": time lost in our app. "user must be getting value": while getting even more value out of an unaware user. "feature ... making it “better” (used even more)": more addictive? costing less for the company? costing more for the user? "to be more productive": productive as in "making money faster but for someone else, while being paid the same".