The problem with fake reviews is that it creates a truly negative customer experience. I am not sure why Amazon who is "obsessed with the customer" does not se

The problem with fake reviews is that it creates a truly negative customer experience. I am not sure why Amazon who is "obsessed with the customer" does not see this. All I can think of is that there are two customers here, the 3rd party seller and the end retail customer. I guess the 3rd party retailer is higher value. The only way I could see there being a feedback loop is if 3rd party returns take off. Fake reviews will be the death of Amazon if Target/Walmart and others can get their act together. With respect to charging cables, I can buy the same crappy ones at Ace Hardware that I buy on Amazon basically. Ace picks one crappy vendor but Amazon has 100+ of them. The only high quality ones I've found are anker, monoprice and Apple.