It's possible that the newspaper didn't understand what a web search entails. Yes, if you search for the name of the blog you can find his personal name, but t

It's possible that the newspaper didn't understand what a web search entails. Yes, if you search for the name of the blog you can find his personal name, but the issue is that if you searched for the personal name you wouldn't find the blog. A search of term to result is not symmetric if reversed. The wish was that by publishing the name it connected the name to the blog, even though previously the blog was connected to the name. Thats not the same thing and it requires a bit of effort to understand. For example, if you use the name of one of my online identities it could probably bring up a wiki page saying that I went to the web 2.0 conference a decade ago, but if you searched for the web 2.0 conference you would never find that identity in the search results.