I work in a small company that helps news sites with engagement. Our aim is for our clients to be a place where the community can find as much info as possible

I work in a small company that helps news sites with engagement. Our aim is for our clients to be a place where the community can find as much info as possible for their daily life. Trying to offer readers all the info in the most easily digestible way. Everytime we get a new customer we have to discuss to explain to them that the real value is in providing the info people need as fast and simple as possible. Unfortunately we have to fight against some major forces, such as google ranking sites with longer content just because of that and not metrics related to value.