I feel like the fake reviews are merely the tip of the iceberg. Over the last 5-10 years, Amazon's main shopping website seems to have gone from a reasonably r

I feel like the fake reviews are merely the tip of the iceberg. Over the last 5-10 years, Amazon's main shopping website seems to have gone from a reasonably reputable location to an internet cesspool to rival ebay or craigslist. For example, looking for an item one is presented with a wide variety of almost identical products from a wide variety of almost identical, completely unknown brands, with no trust or confidence in any of them. Now obviously, these brands/products are most likely nothing to do with Amazon, they're just using Amazon as their storefront, and sometimes fulfilment, but it still reflects upon Amazon, and ultimately taints their brand with the same brush. Maybe Amazon makes more money in this way, by taking a cut of this flow through various service fees, but for me it makes Amazon less useful to go to when I don't know exactly what I want already, and more often pushes me to go direct to a more trusted source.