3 ms·
That there is no skin in the game for anyone is not a fault of online reviews per se in my opinion. Brands were invented to enable a trust relationship between
by weinzierl 6y ago
That there is no skin in the game for anyone is not a fault of online reviews per se in my opinion.
Brands were invented to enable a trust relationship between manufacturer and consumer. Brands are an anchor of trust. There is no such anchor for sellers.
As you wrote, your neighbor won't recommend you a bad lawnmower because they have an interest in a continued good relationship. If your neighbor is secretly exchanged for a almost, but not quite identical one, willy-nilly and all the time you would not be able to build a trusting relationship in real life too.
But that is exactly what happens on Amazon. What good are seller reviews if sellers change and disappear all the time. What good are they if I can't click "Buy again" and then rely on buying not only the same product but also from the same seller I already trust?
I wish seller brands were as prominent as manufacturer brands but I can understand why neither Amazon nor traditional brand have an interest in such a system.
- criley2 6y agoI would suggest that in lieu of individual seller brands on Amazon we do have one seller brand: Amazon We all know that Amazon has counterfeit goods and only cares the minimum. We all know that Amazon has fake reviews and only cares the minimum. We all know that Amazon "marketplace" is over-priced imports from AliExpress (if we're lucky!) or perhaps is refurbished goods, fake goods, or just scams. The brand that sucks is Amazon. The seller that is ripping us off is Amazon. This can't go on forever. They really are killing their brand. 10 years ago, Amazon had the reputation of a king. They were revolutionizing delivery and could do no wrong. Today... you ask a group of people their opinion on Amazon and we're already up to half negative on average, at least where I am. They are literally killing their own brand by doing this.