Seems like looking at Amazon reviews (and not just Amazon!) has become an art form on its own. I actually feel quite confident (likely far more than I should) i

Seems like looking at Amazon reviews (and not just Amazon!) has become an art form on its own. I actually feel quite confident (likely far more than I should) in my ability to differentiate between product listings that are likely fake review battlegrounds and those that seem mostly legit. Cheaper bulk availability of fakes only makes that easier. The next meta level would be competitors trying to make each other look bad by sending hordes of fake five stars at each other. Who knows, perhaps this is already happening in some markets?