Amazon actually has no incentive to solve the fake review problem is that it achieved bulk volume. If it were the n the formation stage they would have solved i

Amazon actually has no incentive to solve the fake review problem is that it achieved bulk volume. If it were the n the formation stage they would have solved it but now when everyone is conditioned to go to Amazon it’s easier to just refund the money and push the expense onto the seller. That way they get the reviews, have people reasonable happy as they get their money back, and not incur any revenue loss in the process. Sure they cause annoyance to a few but they can live with it as long as their moat is big enough.