Writing a "popular" book aimed at the general public that espouses a particular theory is often seen as an escalation outside of an expected social norm in scie

Writing a "popular" book aimed at the general public that espouses a particular theory is often seen as an escalation outside of an expected social norm in scientific publishing. You're supposed to be a good little scientist, write your paper, get refereed, and hold out your hand for grant money like every one else. You ought not dare stir up the mob of public opinion. The general public shouldn't be paying attention to how science works. They might muck it up. Thank goodness for the likes of Carl Sagan, Neil Tyson, Roger Penrose, Stephen Hawking, Kip Thorne, Richard Feynman, and Sean Carroll. They've all displayed a love of science strong enough to want to share with any who'll listen, and the wisdom to know science is a big enough idea to withstand scrutiny.