Part of the reason I continue to shop on boutique eCommerce sites, for lack of a better term, is that a store with a good reputation can essentially verify it's

Part of the reason I continue to shop on boutique eCommerce sites, for lack of a better term, is that a store with a good reputation can essentially verify it's own catalogue. I know if I buy for X or Y store they will have chosen the best product for the job, because their store's reputation is built on their ability to curate good products.