Well, as they say, you can lead a horse to water but you can't make him drink. And there are none so blind as those who will not see. Tasting wine is like list

Well, as they say, you can lead a horse to water but you can't make him drink. And there are none so blind as those who will not see. Tasting wine is like listening to a polyphonic note with different envelopes. It has extremely complex flavours that change in the mouth. Is the taste of an apple simply the association from your memories? An orange likewise? Or do they not have a pleasurable qualia all of their own? Have you ever tasted a cocktail made by a good bartender? Isn't it fun picking out the different flavours, and feeling how they mix together to create new sensations, not trivially reducible to the component parts? Wine is like that. But it's not just flavours. Take tension, for example. Wines have acidity, which makes your mouth water, and red wines have tannins, which make your mouth pucker and feel dry. Many great red wines will have a good balance of acidity and tannins which seem to confuse your mouth, leaving it balanced on a midpoint of watering vs drying out. It's quite a peculiar sensation, and it makes you want to go for another sip. Then there's wine pairing. A fun thing to try is a few pates with a couple of glasses of different wines. One wine brings out spicy notes, another herbal flavours. One pate may make a wine seem fruitier, while another more lactic, or more savoury. In many cases there's no right or wrong; the wine is another ingredient in the mouth, and it simply changes the flavour profile. More variety for your eating!