This comment isn't entirely without merit. If Amazon could guarantee the genuineness of every product and description, and delivery times, is there any need for

This comment isn't entirely without merit. If Amazon could guarantee the genuineness of every product and description, and delivery times, is there any need for star ratings? Reviews are better because it's easier to differentiate between fake and real reviews for now ( as fake reviews usually contain grammatically incorrect sentences, multiple copies with different names etc ) That's what we have done at the marketplace I'm running in the UK. There are no seller ratings and users are encouraged to share feedback.