The price isn't really that special. It's in-line with what people expect Google to charge and Amazon charges around the same amount (Amazon breaks it down by

The price isn't really that special. It's in-line with what people expect Google to charge and Amazon charges around the same amount (Amazon breaks it down by space used and charges $1 per Gigabyte). But both Amazon and Google offer unlimited access. Apple's advantage is they have the labels on their side and (it is believed) they'll be able to offer your collection without forcing you to upload it. As someone who just spent 9 days uploading his music collection to Google Music I can see the appeal of that. (For the record it ACTUALLY took 9 days. That isn't exaggeration for effect on my part)