> by convincing doctors to use them. I don't think it's patients the ones that need to convince the doctors of what to use. If anything, patients demanding sol

> by convincing doctors to use them. I don't think it's patients the ones that need to convince the doctors of what to use. If anything, patients demanding solutions without any knowledge of whether they're useful or not would make treatment much more difficult. > Smoking cessation products A lot of smoking cessation products are over the counter. Here in Spain I see ads about them, and we have the same prohibition of adverts of prescription meds. > What about PReP? It's prescription only Sexual education covers this, no need to monetize ads. Not to mention that the return on investment on an anti-HIV medication is probably not ideal > Lofexidine Again, I doubt the market for opioid withdrawal meds is high enough. > Of course promoting drugs that work are a great outcome. Like what are we even talking about? Doctors are the one that prescribe drugs, not patients. Why would you need to market a prescription drug that one takes only after a doctor visit to patients? They are not the ones making the decision on the drug. They do not have the information required to evaluate whether the drug is appropriate or not. At best, ads for prescription drugs will be useless because it's the doctor that makes the decision. At worst it encourages self-medication and forces doctors to make non-optimal choices due to patient pressure. The only ones that stand to benefit from prescription drugs ads are pharmaceutical companies and ad agencies.