This feels like a fad not a trend, but it's hard to say. They could adapt in some way. Twitter seemed useless at first, but once you realize the voice it give

This feels like a fad not a trend, but it's hard to say. They could adapt in some way. Twitter seemed useless at first, but once you realize the voice it gives a small class of people - and - that the media would use it incessantly and addictively - then you realize why it sticks. Snapchat settles into chat. WhatsApp is into 'I don't have to pay SMS in Brazil etc. TikTok - is so ridiculously addictive it remains to be seen, but I'm wary that it will actually have staying power. The private wave has hit so hard with Clubhouse you have to think they are going to push it hard, and with a major media push this will get really big before anything else. Like every pod at CES having a Clubhouse. A Clubhouse with every salesforce account etc. There's an opportunity for it to become a de-facto live streaming platform for audio.