My mind immediately went to the most recent episode of NPR's Planet Money, where they explored buying rights to one of Marvel/Disney's +7,000 characters. Specif

My mind immediately went to the most recent episode of NPR's Planet Money, where they explored buying rights to one of Marvel/Disney's +7,000 characters. Specifically, they tried licensing Doorman, an obscure joke of a hero who can teleport others. Although they never said it outright, it sounded like the main deterrent is just anyone else making money with an angle Disney hadn't explored. It sounds similar to eInk refusing millions if it means someone else makes a greater fortune.