That's exactly why i think knowing that a famous and respectable person (in the sense that he already accomplished great things) is behind the project is import

That's exactly why i think knowing that a famous and respectable person (in the sense that he already accomplished great things) is behind the project is important. When someone creates a browser around token and adtech, and offers to be a gateway between content and ad money, it better has a serious reputation of integrity for me to even start digging into the technical details and see what it's really all about. Until now, the whole project looked scammy because i only paid a cursory glance at it, because i didn't know who was behind it. Now that i've watched the podcast and understand the whole reasoning behind it actually makes a lot of sense.