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I suspect an additional reason: their customers are not very price-sensitive. They obviously can't compete with paper on price, so they don't even try.
by luplex 6y ago
I suspect an additional reason: their customers are not very price-sensitive. They obviously can't compete with paper on price, so they don't even try.
- m-p-3 6y agoI'd be a customer if the price was lower..
- anigbrowl 6y ago'Veblen goods' are items that are desirable partly because poor people can't afford them. They're a way for better-off people to signal to each other. Of course, e-ink devices are not so fancy that only well-off people can carry them. But if you see someone with an e-ink device and they also have nice shoes, clothes, and accessories, it's reasonable to assume somewhat high social status.
- PurpleFoxy 6y agoWell, wording the OP alternatively. They know they can never beat the iPad on price so they don’t try to squeeze their price as much as possible and instead choosing to make the device more premium and keep the business sustainable.
- dylan604 6y agoI'd be a Tesla customer if the price was lower. Tesla gets all the love for this approach, yet small/niche electronics maker doesn't.