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> Find a key person who knows the retail end of the consumer market. Where's a good place to start? Most of our contacts are in live entertainment or distribut
by sigil 15y ago
> Find a key person who knows the retail end of the consumer market.
Where's a good place to start? Most of our contacts are in live entertainment or distribution for live entertainment. We've gone to some industry conferences like LDI, but there's not much of a consumer focus.
> Your other option is to setup a retail oriented website and sell direct.
We're definitely considering this. If you had to do it over again, would you start here and move to retail channels later?
Great advice, thanks!
- brk 15y agoTalk to an executive headhunter that specializes in the retail market. Look for people who have launched roughly similar (eg electronics, not fashion) products into large retail channels. Don't know enough about your product and company cash position to comment on the second question. If your product has the potential to hit huge sales, you have just enough time to hit stores in time for the Christmas shopping season. That would most likely be the ideal case. Another option I was just thing of could be the summer concert series. It sounds like you might have an ideal product for pre-concert shopping/food/drinks concession kiosks. This could also be a good test market.