That may work with you, but what makes you think it's the right approach for communicating to everybody? Public health reminds me a bit of behavioral finance, i

That may work with you, but what makes you think it's the right approach for communicating to everybody? Public health reminds me a bit of behavioral finance, in which we admit that people don't act rationally in all cases and give advice accordingly. You can argue it's a cop out, that it's paternalistic, that is morally wrong. You'd be at least partially right about all of those things, but what if people achieve better outcomes?