It has a short term feel to me, not a bubble, more like a craze that needs to settle before we find its true value. It sounds like an ad agency, but perhaps be

It has a short term feel to me, not a bubble, more like a craze that needs to settle before we find its true value. It sounds like an ad agency, but perhaps better suited to surviving through recessions. The important aspect – that needs to be determined – is whether existing clients are happy, and therefore returning for more business.