If they actually did this, they would obviously focus everything on the the value-add cases: the shopping assistant, tour-guide apps, etc. And there's really n

If they actually did this, they would obviously focus everything on the the value-add cases: the shopping assistant, tour-guide apps, etc. And there's really no indication they would include the 'copy protection' feature even if they implemented other parts of it. Personally, I can't see anyone bothering with it. You'd set up some proprietary transmitter that would only work on a subset of devices, that is based on a technology that the wider market wouldn't be interested in adopting (why would Nokia or Nikon care to adopt such a standard?) and ultimately it could be defeated by a cheap piece of IR filtering glass or plastic. What would be the point?