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That article doesn't debunk Brochet's experiment. Here's what it says: "That said, important to note here is that while Brochet’s studies are often cited as d
by DonaldFisk 6y ago
That article doesn't debunk Brochet's experiment. Here's what it says: "That said, important to note here is that while Brochet’s studies are often cited as definitively showing how bad wine experts are at judging wines, in this case that they can’t even tell the difference between red and white wines, that’s not what that study actually showed at all."
Brochet proved that most people who are reasonably knowledgeable about wine can be fooled into thinking that a white wine which has been dyed red is a red wine, as shown by their describing it in terms normally used to describe a red wine, because their senses of taste and smell were fooled by what they saw.
It was not a blind taste test.
- nojokes 6y agoI think what Brochet study clearly displayed is that novice oenology students are too biased by the framework what they have been taught - they see red colored wine and they try to fit it into the framework they know. What this study did not show was that a general public would not distinguish between red wine and colored white wine. It also did not show that seasoned wine experts would not distinguish between red wine and colored white wine. This is a really interesting study but it has its clear limitations and these should be acknowledged.
- smsm42 6y agoFor the general public, wine of red color IS the red wine, so the whole question would be moot. Unless you're very non-general knowledgeable person - either formally trained or self-taught - you not only wouldn't see the difference, you wouldn't realize there's anything going on at all. Is it wine? Is it red? Then it's the red wine, period.
- nojokes 6y agoI think it does not hurt to repost my comment again: I think what Brochet study clearly displayed is that novice oenology students are too biased by the framework what they have been taught - they see red colored wine and they try to fit it into the framework they know. What this study did not show was that a general public would not distinguish between red wine and colored white wine. It also did not show that seasoned wine experts would not distinguish between red wine and colored white wine. This is a really interesting study but it has its clear limitations and these should be acknowledged.
- smsm42 6y agoIt didn't hurt, but I feel it didn't also help much. If you had some point that you wanted to express by reposting it, I think you better to say it plainly, because otherwise it's not coming through.
- bordercases 6y agoThen the threshold of what is "knowledgeable" has been mis-defined. There is clearly a level of knowledge that can articulate the distinction.
- smsm42 6y agoI'm not saying nobody knows the difference, certainly a lot of people do. But these people are a tiny percentage of the general public.
- jjeaff 6y agoSo you think that even though the study showed that people so interested in wine that they are in training to become an expert couldn't tell the difference, that doesn't mean joe off the street can't tell a difference? I call bs. Color white wine red and most people can't tell the difference. Mix a few wines together and slap an ancient, expensive label on it and most of the world's top experts can't tell the difference. (as evidenced by some of the massive wine scams that have gone on for decades mostly unbeknownst to all the wine experts that buy the fakes)