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Hmm. Maybe you read a different article from what you linked. "Our results indicate that both the prices of wines and wine recommendations by experts may be po

Hmm. Maybe you read a different article from what you linked. "Our results indicate that both the prices of wines and wine recommendations by experts may be poor guides for non-expert wine consumers." "Much to my mortification I was dead wrong, as was everyone else in the room. The proprietor chuckled and informed his room… that the wines were actually the same wine; one was just warmer than the other." If anything, this article confirms the conclusions of the original. Again from your article: "Rather, this test simply showed how easily our perception of things is influenced by suggestion." This doesn't contradict the original conclusion, it confirms it.

nojokes 6y ago
I think that this study is very specific to novice oenology students - they were too biased by the framework what they were taught - they saw red colored wine and they tried to fit it into the framework they know. What this study did not show was that a general public would not distinguish between red wine and colored white wine. It also did not show that seasoned wine experts would not distinguish between red wine and colored white wine. This is a really interesting study but it has its clear limitations and these should be acknowledged.
- ogre_codes 6y ago
  This is in response to the article the parent linked, not the original. In that article, professional tasters were fooled by a small temperature difference in the same exact wine. The big takeaway is if you want to truly test anything about the flavor of wine, you absolutely must remove all preconceptions. So you must control for temperature, color, knowledge of the wine vintage, what you've eaten prior, etc. A true blind test in other words. This isn't something just novices will fall for, many top pros will fall for simple changes as well.
  - bordercases 6y ago
    Alternatively the dynamic of temperature must be included as part of knowledge of the wine, and one must allow for wines to potentially converge in taste depending on their history. It is not dissimilar to tea in that regard where multiple preparations of a tea under different constraints of temperature or otherwise, can result in drastically different flavorings in the scope of hours. (The tea drinking practice in China known as Cha Dao leverages this fact to create a complex tea drinking experiences in an afternoon)

nojokes 6y ago

I think that this study is very specific to novice oenology students - they were too biased by the framework what they were taught - they saw red colored wine and they tried to fit it into the framework they know. What this study did not show was that a general public would not distinguish between red wine and colored white wine. It also did not show that seasoned wine experts would not distinguish between red wine and colored white wine. This is a really interesting study but it has its clear limitations and these should be acknowledged.

ogre_codes 6y ago
This is in response to the article the parent linked, not the original. In that article, professional tasters were fooled by a small temperature difference in the same exact wine. The big takeaway is if you want to truly test anything about the flavor of wine, you absolutely must remove all preconceptions. So you must control for temperature, color, knowledge of the wine vintage, what you've eaten prior, etc. A true blind test in other words. This isn't something just novices will fall for, many top pros will fall for simple changes as well.
- bordercases 6y ago
  Alternatively the dynamic of temperature must be included as part of knowledge of the wine, and one must allow for wines to potentially converge in taste depending on their history. It is not dissimilar to tea in that regard where multiple preparations of a tea under different constraints of temperature or otherwise, can result in drastically different flavorings in the scope of hours. (The tea drinking practice in China known as Cha Dao leverages this fact to create a complex tea drinking experiences in an afternoon)