I would say there's an equilibrium (that many people don't seem to reach). With an actual objective look at it, I couldn't care less for any of the products of

I would say there's an equilibrium (that many people don't seem to reach). With an actual objective look at it, I couldn't care less for any of the products of my past (or current) companies. However, I'm able to care about doing my best work for whatever the company is building but I also haven't had to contend with having to build stuff that I actively disbelieve in (like no advertising for example). I do like the fact that my companies have used reasonably recent technologies and at times also "too new technologies" - as in "the newest JS framework that nobody knows yet and that screws up all the time and you can't google for troubleshooting". So that keeps me interested enough. However, I am not someone that will work 80 hour weeks just because I am allowed to work on project X or with technology Y or because I "believe in the product". That's what many companies are trying to achieve. You believe in Facebook and their product, you get 'great perks' and are willingly staying at the office for way longer than you should for your own good. The other end of the spectrum is unionized workers that will drop everything as soon as the clock hits 5p.m. And no I'm not talking Walmart cashier type work here. It can be understandable enough I suppose given how some companies treat workers but so far my companies have been treating me well enough.