3 ms·
> If you did not have specific plans for 285 domain names (which would cost over $2200 to register for one year), you normally would not purchase them. Clearly
by ary 15y ago
> If you did not have specific plans for 285 domain names (which would cost over $2200 to register for one year), you normally would not purchase them.
Clearly the author has never worked with a content company on the web (writing for a blog aside). This kind of thing happens all the time. Purchasing domain name permutations related to your brand en masse is still usually cheaper than going through the legal process of taking ownership from another party.
- p4bl0 15y agoI agree. $2200 is close to nothing for a company as big as Condé Nast. And it's certainly less than what a lawyer would cost to try to get back one of these domains.
- hugh3 15y agoAlso, it's hard to imagine that they could possibly have specific plans for 285 domain names ranging from zenreddit.com to redditsex.com. Oh, and my personal favourite, redditthe.com
- InclinedPlane 15y agoYeah... there's a disconnect here between the idea of "big plans" and spending $2200. The latter is not a particularly large expenditure, representing maybe a week or less of dev. time including all overhead.
- replicatorblog 15y agoTo put it in perspective $2200 would be 3.5 billable hours from our IP attorney. Spending this small sum up front could save $500K in legal fees (assuming it only took 3.5 hours to reclaim a squatted domain legally).