>There's no need to open a chain, though. Just build and sell a system to lunch cafes. I think that this technology might be the end result from this venture,

>There's no need to open a chain, though. Just build and sell a system to lunch cafes. I think that this technology might be the end result from this venture, more than the restaurants themselves. Making yourself the client can remove a lot of potential feature creep, especially with non-technical restaurant owners who may not know exactly what they want at the beginning. Starting their own small chain lets them work out the kinks of the system in a much more controlled environment than putting it into production with established places.