In the case of Coca-cola, at least, the secret formula isn't even much of a concern anymore (I think it's been leaked a few times actually). Them protecting th

In the case of Coca-cola, at least, the secret formula isn't even much of a concern anymore (I think it's been leaked a few times actually). Them protecting the formula is really just tradition and adds to their branding. What's important to them is keeping their brand power.