I've got a few issues with most of these studies. The media tends to make this worse, because these articles (and their accompanying social media discussion) s

I've got a few issues with most of these studies. The media tends to make this worse, because these articles (and their accompanying social media discussion) seem to exist solely for writers and readers to claim superiority over the perceived elites. Those pretentious wine snobs, don't they know an Aldi boxed wine tastes no better than their precious Chateau Lafite Rothschild? The argument is always the same: a classification of wine, such as price, region, or even colour; is irrelevant to the quality of the wine. I find the argument itself is valid, but not convincing because it's totally orthogonal to what I'd like from a wine. I don't care about a wines quality score, whatever that is. Wine has a deep and complex flavour, and different bottles have different flavours. Many flavours are acquired tastes - not everyone finds bitterness or tannin pleasant. This variety is what does it for me. Honestly, I find these studies ridiculous. Our sense of taste depends so much on our eyes and nose, that such trickery will always get you results. I don't doubt I'd fall for such a trick. Anyway, if using junk science to bash people for their preferred beverages is your favourite pastime, you do you. Something-something inferiority compl-cough