Sure, but at that point, by their behavior, NYT devolves from "sacred guardians of democracy" to "fucking troll." Sure, it's not "their job" to worry about SSC

Sure, but at that point, by their behavior, NYT devolves from "sacred guardians of democracy" to "fucking troll." Sure, it's not "their job" to worry about SSC. But then, nobody's paying me to be nice on HN. That's fine! I don't want money! I'm civil because it's good for the space, and because it's the right thing to do. If I weren't, I would, effectively, be an enemy of the space. SSC has been a beacon of...reasonableness, of niceness, of clarity (though not necessarily agreement), on the internet, for near a decade. You know what we call people who screw that up online? Trolls. Why should companies be any different? Nothing will happen, nobody is going to light their building on fire or whatever. Their name will just carry that much less weight in the future.