This is absolutely what this is about. Regaining control of the app store as a discovery of apps. Everyone should realise this is apple's actual goal here, not

This is absolutely what this is about. Regaining control of the app store as a discovery of apps. Everyone should realise this is apple's actual goal here, not the privacy rhetoric. So in a way Zuck is right. Facebook through extremely good targeting has turned into the no 1 app discovery tool. This is a fact. This is not to Apple's advantage. They need the app store control for the future of the iphone. This is simply a way to regain the control. It's the only goal.