> If Google does leave Australia, publishers may also suffer. One academic study led by Stanford University economist Susan Athey, into what happened when Googl

> If Google does leave Australia, publishers may also suffer. One academic study led by Stanford University economist Susan Athey, into what happened when Google News pulled out of Spain in 2014, concluded that traffic to news sites fell about 10 per cent. My naive, incorrect view is that a 10% drop doesn't sound like a lot. What would make this a significant drop? I am guessing if the newspapers operated on thin margins then it would affect their own ad revenue?