Aristotle has explained this a few thousand years ago - there is no need to reinvent the wheel. https://en.wikipedia.org/wiki/Modes_of_persuasion https://en.wi

Aristotle has explained this a few thousand years ago - there is no need to reinvent the wheel. https://en.wikipedia.org/wiki/Modes_of_persuasion https://en.wikipedia.org/wiki/Modes_of_persuasion The author's expressing the fact that it is easier to compel by pathos, rather than logos. Yes indeed. The people who shake their head at the likes of Sapiens and Harari do so because anytime the masses confuse mediocrity for brilliance, it splits culture into what the masses consume and what educated people consume. The widening of this gap does not bode well for either party long term.