Agreed. I like that this approach forces you to consciously commit to capturing those (and only those) one or two steps in a product. I also liked the fact tha

Agreed. I like that this approach forces you to consciously commit to capturing those (and only those) one or two steps in a product. I also liked the fact that the author uses existing/established players to complement rather than compete with your product by drawing the end line there -- a solid MVP strategy.